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Define your research question.
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PREPARE YOUR BRIEF
Four details that help define the scope.
01
Market & sector
Identify the geography, industry and relevant organisations.
02
Decision
Describe the business question the research should help answer.
03
Evidence window
Specify the relevant period and your preferred delivery timeframe.
04
Output
Consider whether you need a market brief, opportunity map or source-linked dataset.
WHILE THE CHANNEL IS PREPARED
Explore the approach and available scope.
Engagements begin only after feasibility, deliverables, timeline, rights and pricing have been agreed.